From the alchemy of creativity, form and fabric meet
Art is worn and a movement begins. Where others follow Australian Merino creates style from possibility and magic from design.
A sense of flight and euphoria. Australian merino matches the ascent of our imaginations.
Ancient as life,
as modern as tomorrow,
moving, instinctive,
inside us all...
Australian Merino provides an elasticity that allows for total mobility and stretch, creating exceptional levels of comfort as it responds to your body's movements. Australian Merino has a unique structure that gives it an inbuilt resistance to sunlight, water, acid and mildew - it is also water repellent, and fire and static resistant.
A completely natural fibre, when a Merino garment is disposed of, it takes only a few years to decompose. Most synthetics on the other hand, like the ubiquitous plastic bag, are extremely slow to degrade.
Every year Merino sheep produce new fleece, making Merino wool a completely renewable fibre source. Australian woolgrowers actively work to improve efficiency and care for natural resources, which will ensure the sustainability of the Australian wool industry for generations to come.
Due to its inherent natural qualities, Australian merino significantly outperforms other fibres. It creates the softest knitwear and most superior suiting. A garment bearing the Australian Merino brand is guaranteed to be best in class.
The Australian Merino brand is offered only to the world's most discerning designers, manufacturers and retailers, with invitations extended to those who share our passion for the finest apparel. Through AWI's careful selection of partners, this natural fibre's quality is assured.
